WELLNESS TRUFOOD

ART DIRECTION  |  PHOTOGRAPHY  |  RESPONSIVE SITE DESIGN  |  PRINT  |  AGENCY: GENUINE

Wellness was launching a new brand of pet food, but hadn't established the brand beyond its packaging. With only a few months before the launch, I created and directed the photography styling, highlighting the array of ingredients in the product while still making it feel high-end. The site itself plays off the watercolor theme from the packaging, using a color wheel to highlight various nutritional benefits found in Trufood.