WELLNESS CORE

ART DIRECTION|  PHOTOGRAPHY  |  RESPONSIVE SITE DESIGN  |  AGENCY: GENUINE

Wellness was looking for a site that would allow the company to introduce the CORE product line while still giving individual emphasis to its three new products. Without any established photography for the brand, I directed a butcher-block styled shoot to emphasize the protein content of the products themselves. Product pages act as standalone microsite experiences, making them a desirable end state for online product campaigns.