KEN'S FACEBOOK STRATEGY

January 2013 marked the launch of Ken's Facebook page – the company's first foray into social media. Because the brand had minimal assets and content to push, we were tasked with creating a monthly strategy involving daily posts, fan-appreciation devices and larger-scale contests. One of the more successful concepts highlights the vast amount of uses for Ken's dressings beyond salads. Using a featured dressing of the month, new recipes were developed and photographed by myself in-house. These posts were well received by both the fans of the page and the client, as they suddenly had a large library of content at their disposal.