Amopé is a foot-focused brand that utilizes Facebook as a primary channel. In order to launch their new products, our team created a variety of social video series. These videos, fun and eye-catching to stop users scrolling through a newsfeed, highlight the emotional benefit of the product in every day scenarios. Our most successful video, which promoted Amopé's new nail care system, was adapted into a TV spot. The approach was a success, with newly increased engagement rates to prove it.